Before: the first site in 2019
We built the first site in 2019. It presented the services, but new services and products kept coming, and the site had to keep up.
2023: starting over
We rebuilt the site from the ground up. The home page and menu now show right away what the company does. The product catalog lets visitors compare products and request a price, and there are past projects, certificates and a blog.
Just as important was what visitors don’t see: speed, a clean structure and the data search engines need.
After: the inquiries come in
In the client’s own words:
The website works much better now than before. We’re getting quite a lot of inquiries.
Reemo Kesküla, SoojusGrupp OÜ
In 2026 we gave the site its next refresh.
A side note: Reemo tried asking an AI assistant for a recommendation himself, and it suggested Soojusgrupp. We can’t say for sure why, but a clear structure and plain service descriptions help both Google and AI understand a business.
Screens
Erkky helped me think through what I actually needed, and the result is a website that looks clear and modern. He also set up the technical side and SEO in the background, and our number of inquiries has grown noticeably.